There are other projects with creative content of film and music projects in their near future. Going forward, Artema is working to develop play to earn games. This collaboration with Motorsport Images will be their first product release. Artema allows for continuously evolving features in digital objects.īecause of the broad nature of the patents filed by Artema, they were able to raise a $10,000,000 first round of funding with a pre-money valuation of $400,000,000. Like anything, the scarcity of the item and the demand it generates will determine the ultimate market value.Īrtema LABS itself is interesting as they first built a portfolio of more than one hundred patents covering areas as broad as recourse in transactions which go awry, the ability to turn an NFT on or off and the ability to launch a video which is resident on the blockchain. This collection intersects the world of collectible items and those held for future resale. Similarly, their video products come within a clear cube which can be rotated to see different images, one of which launches a short video.
If, for example, the purchased item is a helmet, the visor on the helmet can be opened, the helmet can be rotated, and all of the wear, signatures and branding on the item is as if you held the original in your hands. The items come “boxed” in a digital clear case which can be opened by the purchaser. Madhu is extremely proud of the detail incorporated into the NFTs. This simplified mechanism for distribution facilitates broadening the pool of potential consumers as, in racing terms, it turns a convoluted path into a straight away. Artema has built tools to facilitate purchasing, including allowing purchases directly with a credit card and hosting the purchased items in an Artema wallet. Historically, NFTs have been difficult to purchase, requiring consumers to navigate crypto wallets and unfamiliar currencies. This is the 30 th anniversary of his F1 championship.
#Used race gear driver
They are also building a separate collection commemorating Nigel Mansell, the lauded driver who won 31 races in his fifteen seasons as an F1 driver.
#Used race gear series
These NFTs represent faithful replications of the vehicles and gear used by the racers, or the Moments series which incorporates video within the NFT.
I spoke at length with Madhu Vijayan, CEO of Artema LABS about how they are working with Motorsport Images to build NFT editions. Madhu Vijayan, CEO Artema LABS Artema LABS
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